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Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet.
Local Information Seekers: Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find.
Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.
Reaching Mobile Consumers: Cross-media exposure influences smartphone user behavior and a majority notice mobile ads which leads to taking action on it.
50% of U.S. Population are using a Smartphone. 87% of Mobile Phone owners are Text Messaging.
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